Posted November 20, 2019 in Marketing
Thanksgiving is almost upon us! CALSPro is thankful for the hardworking business professionals working diligently behind the scenes that keep the association up and running. We are thankful for our members, our sponsors, and the many business connections made over the years for their knowledge, donations, and involvement. Thank you from CALSPro!
We’d like to share an article posted recently by Proof Digital that explains how your company can use successful marketing strategies throughout the holiday to maximize its potential.
When most of us think about Thanksgiving, we think of food, family, football, and more food. But don’t miss out on the opportunity to market your brand through the holiday. This season, set your sales strategies into full gear and get creative with these Thanksgiving marketing tips.
Thanksgiving is about giving thanks and what better opportunity to show the thankful side of your company’s brand? Let your consumers and partners know what your business is thankful for this holiday season.
One way to show your appreciation to your top customers and partners is through a Thanksgiving card. This gesture over the holidays can raise familiarity and develop your brand image. Make it personable by hand writing the cards with a personal note in each one.
Show your thanks to your customers by offering a sweepstakes for the holidays. Spread the word through social media and offer a fun, festive reward for those that partake in the sweepstakes.
Temporarily redesign your website to reflect the Thanksgiving spirit. Change your logo or add fun infographics to follow a festive theme. You can also add Thanksgiving tips and recipes to bring traffic your way. You can never go wrong with a good pumpkin pie recipe!
Get your customers involved in the holiday spirit. Ask your customers what they are thankful for this season. Have them send you pictures, text, and videos to post on your social media.
Offer special Thanksgiving promotions. Get an early start on promoting your holiday discounts across all of your marketing channels. Try offering special discounts for customers who share post on social media.
Give Back to the Community
Show what your company
is thankful for by giving back to those that are less fortunate. Use the
holiday as an opportunity for your employees to volunteer together or donate to
a deserving charity. Not only will you be giving back to the community, but it
will create great marketing buzz.
Remember to show what you are thankful this season and have a Happy Thanksgiving!