CALSPro - California Association of Legal Support Professionals

Advertising vs. Marketing

Posted April 24, 2019 in Marketing

By Robert Porambo

Whether you run or own a big or small company in today’s marketplace, is it more important to advertise or market?  I’ve included the definitions to both words below to show how they differ.

Advertising: Noun 

The act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.; To get more customers by advertising.

Marketing: Noun

The act of buying or selling in a market. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

No matter how you interpret the above definitions, Advertising and Marketing are key elements to running a successful business. By placing an ad with CALSPro you’re doing both.

Now is an ideal time to make the commitment to advertise your company on the CALSPro website.  Every day that passes is a potential missed opportunity to help grow your business.

CALSPro has great advertising rates for less than a $1.00 per day.  You can purchase an enhanced listing, featured member or newsletter advertising.  Click on the link below for more information.  Feel free to contact me personally if you have any questions or comments.

Robert Porambo | 619.549.4853 | rporambo@knoxservices.com

Advertise with CALSPro

Conference: If You Do Not Have The Time, At Least Donate A Dime!

Posted September 20, 2018 in Conference

Ways to Participate at our Annual Conference Without Attending

 By Kristian Pujol, Membership Chair

With our 50^th Annual Conference just two weeks away, we are looking forward to seeing as many of our members as possible in Sacramento, especially some of the 50 new members who joined this year alone! Come and see what we have done in the past 50 years and learn and discuss what the next agenda items are for the future of our industry. It is going to be a remarkable conference with many relevant business presentations, historical exhibits, legal updates, notable industry speakers (including The Chief Justice of California!), education seminars, networking opportunities, roundtable discussions (including one exclusively for Copy Services) and, of course, our formal banquet and Rosenthal award presentation.

If you are unable to attend our 50th celebration conference this year, you can either wait until 2043 (for our 75^th) or you can still participate today by sponsoring an event or providing a donation for conference! Take advantage of this opportunity to help, give back, and support your association while promoting and branding your business name at the same time!

There are a number of sponsorship options and marketing opportunities available below:

Donate any amount. Click here or go the Sponsorship Opportunities page on Conference brochure (Refer to page 7), write the amount, and send it in!

Sponsor our annual Golf Tournament at conference (Refer to page 4).

There are 3 options:

Tee Hole Sponsor $75.00

Double Eagle Sponsor $150.00

Hole in One Sponsor $250.00

There are several Event Sponsorship opportunities still available (Refer to page 7):

Donate any Silent Auction Item or Amount

Refreshment Break Sponsorship $250.00

Education Session Sponsorship $500.00

Saturday Morning Continental Breakfast $350.00

Saturday Night Cocktail Party Drinks $500.00

Saturday Night Cocktail Party Appetizers $500.00

Provide a General Conference Sponsorship: (Refer to page 7)

Pearl Sponsor $250.00
Includes: listing in Conference on-site program, verbal acknowledgement at luncheon, logo display inside a future issue of the CALSPro Press.

Ruby Sponsor $500.00
Includes: logo printed on Conference signage, listing with logo in Conference on-site program, verbal acknowledgement at luncheon, logo display inside a future issue of the CALSPro Press.

Diamond $1000.00
Includes: one exhibit table, logo printed on Conference signage, listing with logo in Conference on-site program, verbal acknowledgement at luncheon and installation banquet, logo display inside a future issue of the CALSPro Press, 2 complimentary tickets to luncheon and banquet.

As you can see there are numerous sponsorship options with varying amounts for everyone. Any amount is highly appreciated, and every donation will be acknowledged at conference. We thank you and your company in advance!

This year, as a CALSPro member you will receive a copy of our 50^th Anniversary History Book put together by the Historical Preservation committee and its hardcopy printing is being sponsored by Janney & Janney. Thank you both!

The Conference committee, Historical Preservation committee, Newsletter Committee, and all CALSPro committees, have worked very hard to bring this special 50^th Anniversary conference to fruition. All board and committee members not only pay their yearly dues, attend conferences, and provide sponsorships, but also donate countless hours of their time and resources in supporting this non-profit association that exists for the main purpose of safeguarding our legal support industry!

If you do not have the time, please at least donate a dime!

We understand if you might not have the ability to attend conference or join a committee, but we hope and encourage every member to still participate by supporting CALSPro’s 50^th Birthday Celebration with a conference sponsorship (any of the listed above) and, of course, with a continued active membership in 2019.

We sincerely thank all the participants, members, and vendors in advance!

Sponsorships: A Win-Win-Win

Posted August 16, 2018 in Conference

By Larry Kirlin

As we approach the annual conference, I have refocused my energy towards attracting vendors and sponsors for our event.  The money contributed by these companies goes directly towards our bottom line and is a key component in keeping conference fees and membership dues affordable.  This year, vendors and sponsors will be the reason we do or don’t meet our budget goals.

Balanced budget and lower costs for our members are the first two “wins” in the title of this article. The third win is for our vendors and sponsors.

I put together a list of reasons CALSPro member companies and vendors would want to be a sponsor for the annual conference and throughout the year. As you review this list, think about a vendor you believe might benefit from sponsoring CALSPro. Also, think of your own company and the benefits you could gain by doing business with other members or by improving your own brand image.

Top Reasons to Become a Sponsor or Vendor Member

Raise Brand Awareness

Companies that want to grow or remain on top recognize the importance of their image in the marketplace. Businesses sponsor events because it puts their brand in the spotlight. It creates positive PR and raises awareness of the organization as a whole while enhancing brand credibility.

Brand Differentiation

Sponsoring has the potential to differentiate one brand against other competitors who don’t offer monetary support. It can demonstrate to employees, clients, and business partners that the company and its leadership team are dedicated to the industry.

• 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality
• 61% of consumers are willing to try a new brand, or one they’ve never heard of, because of its association with a particular cause
• 44% of US consumers said they would be willing to reward companies that give back to society by paying more for their goods and services

Targeted Marketing

Events such as annual conferences and educational seminars cater to niche audiences. Sponsors are recognized throughout these events in brochures, banners, website updates and social media posts.

Networking

Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Events are great places to find new clients and non-competing businesses you can collaborate with in the future. By attending in person as a vendor/sponsor, you gain opportunities to engage one-on-one with people looking for relevant product solutions.

Goodwill

Giving money towards something important to a client shows the client their vendor values their business relationship. Supporting an industry association enhances a company’s credibility in a way that can spread a positive attitude within their target audience and help them connect with a new market.

A Message From Our Advertising Committee…

Posted February 27, 2018 in Marketing

By Robert Porambo

We are always on the lookout for new vendors or service providers to join CALSPro.  We have several great companies that are currently vendor members and support our great association.  If you know of a company that might be interested in joining CALSPro, please forward me their contact information at your earliest convenience or simply share this blog post with them.

Also, now is a great time to purchase your enhanced web listing for a reasonable price of $100.00 per year.  This is an excellent avenue to advertise your company and help grow your business.

Click HERE to get started

And, thank you to our current vendor members:

Yergey Insurance

Blue Bird Office Supplies

Servenow.com

LegalConnect

Advertising vs. Marketing And What They Mean For You

Posted November 14, 2017 in Marketing

By Robert Porambo

Whether you run or own a big or small company in today’s marketplace, is it more important to advertise or market?  Here are the definitions to both words below to show how they differ:

Advertising

Noun:  The act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.; To get more customers by advertising.

Marketing

Noun:  The act of buying or selling in a market. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

No matter how you interpret the above definitions, Advertising and Marketing are key elements to running a successful business. By placing an ad with CALSPro you’re doing both.

With the holidays right around the corner now is an ideal time to make the commitment to advertise your company on the CALSPro website.

Every day that passes is a potential missed opportunity to help grow your business.

CALSPro has great advertising rates for less than a $1.00 per day.  You can purchase an enhanced listing, featured member or newsletter advertising.  Click HERE for more information.  Feel free to contact me personally if you have any questions or comments.

____________________________________

Robert Porambo |  619.549.4853 |  rporambo@knoxservices.com