Posted January 9, 2018 in Membership
By Larry Kirlin, President CALSPro
Last month I wrote a blog article and eBlast that encourages our members not only to renew their own membership but to ask an employee or independent contractor to join the association. I say encourage, but in my mind I was pleading. We absolutely need more membership revenue for our organization to survive in its current form.
Anyone who knows me knows that I’m a car guy. As a car guy, I belong to a couple of car clubs. I don’t have to belong to attend the meetings and events. I choose to join because I realize that my membership dues are the source of revenue the club uses to pay for the meeting and events. If everyone decided just to attend for free, the events would disappear.
I not only attend the meetings and events, but I take the additional step to volunteer at the events in one form or another. Why? Because it is the right thing to do and it helps ensure the events I enjoy will continue.
Now I realize not everyone will join CALSPro and of those who do, only a percentage will give their time as a volunteer. Everyone’s heard of the 80/20 rule, right? I’m cool with that ratio. I don’t mind being in the 20% all the time.
I’ve been part of the industry since 1991. Over that time, I’ve seen many smaller companies disappear and a few large companies grow larger. I’m not a business scholar so I can’t explain why this happens. What I do know is it did happen. Does that mean it will continue until only large companies exist? Absolutely not. I think the big companies will focus on the big markets and marque clients and small companies will continue to thrive by filling boutique needs and intimate, personal contact with their clients.
So why should anyone join CALSPro today? For the same reason I joined my car clubs. Because you support what is important to you.
If your job and this industry are important to you, renew. If you want your business to grow and thrive, sign up an employee. If you see the value in our educational and legislative programs, encourage an IC to join.
I really mean you when I say this — not the 20%. I mean the 80% and the 20%. Everyone. We need 40-50 new members this year and the 20% can’t do it without you.